What is SEO?

 

Search Engine Optimisation (SEO) Services in Bath

Bath Business Web’s SEO specialists in Bath are experts in the field of search engine optimisation. SEO is the practice of tailoring both the back end code and the front end content of your website in order that it can be correctly ‘read’ by search engine crawlers and get your website noticed.

The key issue for the majority of our local businesses is to ensure their site is successfully targeted to the most relevant search terms for their business using SEO, so that when potential clients in type these search terms into a search engine such as “flooring Bath”, the SEO helps your business to rank highly on the first pages of that search.  Our proven SEO skills enable our clients’ businesses to be found by potential customers in their local towns including Bath, Chippenham, Trowbridge, Calne, Melksham, Frome, Warminster, Bristol, etc.

Search Engine Optimisation Terminology

T

Search Engine
Optimisation

The practice of modifying your website code and content with SEO to appeal to the search engines from the back end.

Organic
Listings

The natural search engine results, which rank websites according to their strength for any given search term, for example “Carpets Bath“. By clicking on the link you will see our clients Jeffrey Carpets and Carpets & Flooring Bath.

Sponsored Links
(Google Adwords)

Pay Per Click ads which will appear in a column at the right hand side of the Google page when people carry out a relevant Google search.

Google
Analytics

A Google tool for website owners allowing them to follow the traffic coming to their website.

SEO Bath

There are lots of SEO techniques that can benefit the search engine optimisation of a website, and it is certainly not as simple as adding a few keywords to your metadata. SEO Bath know what it takes to get your website onto the front pages of major search engines like Google. In fact Bath Business Web’s SEO experts in Bath have gained such great results for so many clients in and around Bath by using our SEO methods, that our websites dominate the listings for many popular search terms in Bath.

  • In 2017, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%.
  • The top 5 searches on Google get 71% of the clicks.

To win at SEO, you have to play by Google’s rules. Ranking high on Yahoo or Bing is nice, but companies who rank on Google are most likely getting the most business.